Welcome

 Make Kindness Your Superpower 

Kindness starts from the top down in families, schools, and businesses. But no matter where we fall in the pecking order, we can make a difference by setting an example of treating others with goodwill and respect—even when we don't agree.

As humans, we learn by example and through stories. We relate to the characters and apply their fictional circumstances to our own real-life situations. We especially love stories about heroes who overcome adversity and defeat tyrants. That's why we created a story as the basis for our kindness program. Poke around our site to see what it's all about and how your family and friends can make kindness truly count.

“Wherever there is a human being, there is an opportunity for a kindness.” —Seneca